Hey there — I'm Jennifer!

In 2014, I started this business from my dusty, hot, suburban garage. ⁠ Uneven wood pallets and miles of ribbon found a home among my car, brooms, and Christmas decorations.⁠

 I had been painting and lettering as a side gig- just a hobby that made me a few extra dollars for that extra glass of wine when my teenagers' attitudes made me want to pull my hair out.⁠ Nearly a year later in 2015, my little side hustle exploded into a full-grown business.

Then, I did the craziest thing I had only ever dreamed of doing. I quit my job of 18 years and well, you know the rest. ⁠

The first time I ever dropped a big investment on this new found biz of mine (I like to call myself crafty…and not just for my skills. Somehow, I was always the FIRST to know when people were tossing out old wood or pallets, which is where I got most of my materials.) I felt so guilty.

It was only $100 on a jig saw and a sander but I couldn’t stop thinking…"what am I doing? I don't need to be spending money on this. I don't even know how to use these!" But I put the tools in my cart anyway. 

Sometimes in life, you just have to take a chance and believe in yourself. Do something for yourself and don't worry about the what-if's.

As it turns out, that $100 was the best money I ever spent. Now 8 years later, I get to help other women discover their creative side and gain the confidence they were missing, while teaching them all the things it took me years to learn. It's pretty amazing!

My superpower is helping women discover their inner creative rockstar.

By doing paint parties for the last 9 years and hand lettering classes for the last 6 years, I have learned so much. I have connected with so many amazing women and I have built so many wonderful relationships. I have seen first hand how to help them overcome obstacles in the way of doing something they love. I have also had the opportunity to mentor several women and have taken them from the beginning stages of painting and lettering to making, creating, and selling their own signs. This has allowed me to carefully create systems that are easy to learn and implement.

Watching their transformation from "I'm not really very crafty" to "wow, look what I made!" is so rewarding. I am not just some business, offering a service just to say "see ya never!" 

I am a real person, who values relationships and is here to help you every step along the way. I want to help you create something that you are proud of and can call your own. That brings such joy to my life. 


Doing it anyways — even if you aren’t sure about the how’s or when’s. 


Living a life other people created for you — girl, you've spent years taking care of everyone else. It's time you do something for YOU.


Painting in my office, creating new designs on my iPad, playing Barbies with my 6-year old, enjoying a glass of wine ,and chatting with my business friends on Voxer.

daily rituals

Sipping a cup of caramel coffee, making to-do lists, lettering, painting and sitting around the table at dinner with my family enjoying lots of laughs.





I don't have much time for tv

Water, coffee, or red wine

Nothing...I hate reading.

A sunny getaway!



Business Podcasts

My Favorite Things

Road trips - it's not unusual to find me and my family jumping in the car for a little spontaneous adventure.

my happy place!

The outdoors! It's my zone of serenity where all of my best ideas happen.

Tacos! I love taco night with my husband's homeade salsa verde. YUM!

This      That






ice cream

Dr Pepper




night owl





Where I stand on the super important stuff... Agree / disagree? 

“Her designs are so beautiful! Makes me so happy!”


so they say: